Anyone who has grown up in the India of the eighties cannot help feel fondly for a brand that redefined the Indian auto industry. Maruti as a brand was synonymous with Indian pride and I remember priding on the brand even before I had a chance to lay eyes on their 800cc ‘forever-box’. In those days, people did not replace cars every second year. A Maruti was bought and it was bought for life… Well, almost. It was left to be seen who outlasted the other – the owner or the car.
In all this time, Maruti has broken out of the dependability mould. Their cars are now epitomes of class, performance and style, and not just durability. The next in the production assembly, the soon-to-be-launched Ritz is no exception. It is ‘Safety’ that has been redefined by Maruti this time. At least on Indian roads, unless you are already driving an Audi…
True, Ritz meets safety standards of Europe, the proverbial First World. Its debut as Splash in Europe met stupendous success, what with its state of the art ‘Electronic Stability Program’. There is a whole load of other safety features heaped on to the car; a collapsible steering column, foot protection design brake and clutch pedals, force limiters and the like.
It is good to see the where the Indian auto industry is headed. An even more comforting factor is that Indian players are leading the way towards international standards…
Tags: automobiles, Latest car, maruti, maruti Rirz, new car, ritz
